The Invisible Engine: Quintype
Powering a publishing renaissance A media tech company headquartered in New York, Quintype builds digital publishing technology for the modern newsroom. Their suite of products comprise a content management system, an audience engagement platform, a subscription management tool and a front-end page builder, all working together as an integrated stack that any publisher can deploy […]
Roots vs. Wings
Every client interaction starts off as a debate. Do we need to start by putting the foundations in place or can we just start doing social media and lead generation campaigns asap? Marketing agencies would be happy to start off with the latter because that’s the visible part of the work we can tell the […]
7 Years of Brand Stewardship: Geektrust
A seven-year journey, not of marketing to developers, but of understanding them and the ecosystem they worked in well enough to make sure every piece of communication and every initiative was respectful to developers, did justice to Geektrust, and showcased the companies hiring through the platform with depth and honesty.
The Compromise Trap
Every brand is born free. That first moment when the (business) idea strikes, everything is clear. Why the business should exist, what it will do, how it will go about doing it… You don’t know everything but you feel good enough to take steps towards the vision. You commit to it. You’re filled with confidence, […]