The first call’s on us
A focused session built around a challenge your business is facing. You’ll leave knowing exactly what to do next.
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Branding Write
The Invisible Engine: Quintype
Powering a publishing renaissance A media tech company headquartered in New York, Quintype builds digital publishing technology for the modern newsroom. Their suite of products comprise a content management system,
Roots vs. Wings
Every client interaction starts off as a debate. Do we need to start by putting the foundations in place or can we just start doing social media and lead generation
7 Years of Brand Stewardship: Geektrust
A seven-year journey, not of marketing to developers, but of understanding them and the ecosystem they worked in well enough to make sure every piece of communication and every initiative was respectful to developers, did justice to Geektrust, and showcased the companies hiring through the platform with depth and honesty.
Core Team
Meenu Susanna
Business Strategist
Meenu is an idealistic realist who lives in the perfect hell between what should be and what is. It took her 12 years to go from questioning what's wrong with the world (and specifically how brands and advertising are the culprits), to realising that her career was the battleground where she got the ideas and skills for how to right some of the wrongs. Now she heads strategy and operations at Lmntree.
Asif CK
Head of Digital
Asif specialises in seeing the invisible and doing the impossible. So much so, that what's visible and possible are boring, not his cup of tea and the reason why he is always pushing the boundaries of what we can do for our clients. He dropped out of college to run his family’s tile adhesive business, switched to sales and marketing before co-founding Lmntree. He handles all things digital at Lmntree besides working as a sales advisor to our clients.
Avi Rebello
Creative Director
Avi is the go-to guy for your daily dose of doubletakes. From straightfaced dad jokes to the wildest, most insane ideas that actually work, Avi does it all so fast you don't realise anything is happening until after it's happened. It's almost an illusion because when you look at the guy, you see someone observing, processing and moving so slow he's out of place in this fast, bustling world, but then you share a random thought and off he goes on an idea sprint in a direction that you didn’t know existed.
Sneha Mathew
Consultant
Sneha builds businesses from 0 to ∞ in her sleep, and acts like it's nothing. And she does it from the ground — understanding market realities, talking to consumers, stalking them at malls, networking like a religion, absorbing knowledge like a sunbathing monk, and problem-solving in advance just in case. She's done it across India, the UK, GCC, Levant and North Africa. The kind of person you want on your side before things get complicated.
Meenu Susanna
Business Strategist
Meenu is an idealistic realist who lives in the perfect hell between what should be and what is. It took her 12 years to go from questioning what’s wrong with the world (and specifically how brands and advertising are the culprits), to realising that her career was the battleground where she got the ideas and skills for how to right some of the wrongs. Now she heads strategy and operations at Lmntree.
Asif CK
Head of Digital
Asif specialises in seeing the invisible and doing the impossible. So much so, that what’s visible and possible are boring, not his cup of tea and the reason why he is always pushing the boundaries of what we can do for our clients. He dropped out of college to run his family’s tile adhesive business, switched to sales and marketing before co-founding Lmntree. He handles all things digital at Lmntree besides working as a sales advisor to our clients.
Avi Rebello
Creative Director
Avi is the go-to guy for your daily dose of doubletakes. From straightfaced dad jokes to the wildest, most insane ideas that actually work, Avi does it all so fast you don’t realise anything is happening until after it’s happened. It’s almost an illusion because when you look at the guy, you see someone observing, processing and moving so slow he’s out of place in this fast, bustling world, but then you share a random thought and off he goes on an idea sprint in a direction that you didn’t know existed.
Sneha Mathew
Consultant
Sneha builds businesses from 0 to ∞ in her sleep, like it’s child’s play. And she does it from the ground — understanding market realities, talking to consumers, stalking them at malls, networking like a religion, absorbing knowledge like a sunbathing monk, and problem-solving in advance just in case. She’s built brands across India, the UK, GCC, Levant and North Africa. The kind of person you want on your side before things get complicated.
Who we are
More Services
Live Consultation
30-60 min calls where we find solutions, live. Campaign performance, gaps in your analytics, content strategy or a GTM plan review – we review and recommend or fix on the spot. No “circling back” or “in a couple of days”.
Audits
An unbiased, external view of your brand, competition or user experience can be eye-opening and a catalyst for change. We research, analyse, report findings and give you recommendations that make action easy.
Training and Workshops
Does your Sales, Account Management or Customer Service team need upskilling? Or you’d like to thrash out your brand strategy or product roadmap with your core team? Our workshops aren’t offsites you enjoy and forget. They produce clarity, decisions, and systems people actually use.
Live consultation
Audits
Training and Workshops
Ethical
Transformation
Sales Process
Design
Purchase is not a “funnel”. People don’t “convert”. People visit, research, hesitate, compare, revisit, have conversations, feel and decide over a period of time. We design sales systems that respect how decisions actually happen, and not how dashboards prefer to display them.
Experience
Design
“People don’t remember what you said to them. They remember how you made them feel.””
Our thoughtfully designed experiences make people think, feel, act, and want to tell the world about it without being constantly harassed by “Buy Now” and “Know More” buttons.
Business
Strategy
Not a deck full of jargon that impresses everyone in the room and changes nothing outside of it. We set a clear direction that solves the problem, reveals hidden opportunities and makes the next decision obvious.
Marketing
We don’t see marketing as merely something you do in order to promote your business. It’s who you are, showing up in every little thing you do.
We design marketing as a journey that naturally unfolds from the interplay between a business, its audience and the world they share.
Brand Design
and
Development
Brands born out of passion, purpose and the hunger to solve a problem vibe different. They need to be nurtured differently. We help create, launch, and grow brands with clarity, certainty and the shared vision for a better future.
The truth
sets you free.
USPs, Positionings and Minimum Viable Experiences don’t cut it anymore.
What matters is the truth. Finding it, powering the business with it, and telling the world about it is the only way to liberate your brand.
Digital is the way.
The Digital Age is the age of truth, transparency, and mutual respect. More an opportunity than a challenge. The only challenge is defining the role your brand plays in today’s world and committing to it, instead of treating digital like just another lead-generation channel.
Collaboration
>
Competition
Collaboration
>
Competition
The old way of competing hurts innovation and protects the status quo. Collaborating with allies and community is the new way that makes solutions complete, the impact deeper, and the picture bigger.
Growth is
an outcome.
Chasing growth is easy; sustaining it is not. We design growth as a natural outcome of doing the right things for your brand and business.
The result? Unshakeable growth that lasts.
Move strategically.
Build things.
The era of ‘Move Fast Break Things’ is over. The future will not be kind to growth at any cost. Time to think beyond the growth paradigms of the last century and move like you’ve seen the future you’re building.
We build fundamentally differently,
for the future we see coming.
For the Digital Age.
Ask not how a business can survive in the digital world. Ask how a business can matter, make meaning, and thrive.
From
the ground up.
Because ideas that challenge the status quo need an unbreakable foundation of values, vision, and game to shake things up. And stay put.
It’s elementary.
It's not…
or whatever is trending at the moment, that’ll grow your business.
Hello!
Welcome to the
un-advertising agency.
