Roots vs. Wings
Every client interaction starts off as a debate. Do we need to start by putting the foundations in place or can we just start doing social media and lead generation campaigns asap? Marketing agencies would be happy to start off with the latter because that’s the visible part of the work we can tell the […]
The Compromise Trap
Every brand is born free. That first moment when the (business) idea strikes, everything is clear. Why the business should exist, what it will do, how it will go about doing it… You don’t know everything but you feel good enough to take steps towards the vision. You commit to it. You’re filled with confidence, […]