Branding Write
The Invisible Engine: Quintype
Powering a publishing renaissance A media tech company headquartered in New York, Quintype builds digital publishing technology for the modern newsroom. Their suite of products comprise a content management system,
Roots vs. Wings
Every client interaction starts off as a debate. Do we need to start by putting the foundations in place or can we just start doing social media and lead generation
7 Years of Brand Stewardship: Geektrust
A seven-year journey, not of marketing to developers, but of understanding them and the ecosystem they worked in well enough to make sure every piece of communication and every initiative was respectful to developers, did justice to Geektrust, and showcased the companies hiring through the platform with depth and honesty.
The Compromise Trap
Every brand is born free. That first moment when the (business) idea strikes, everything is clear. Why the business should exist, what it will do, how it will go about